Will We Hear More from Vonage Again?
Source: www.voip-news.com
For a while, we heard lots from Vonage. The broadband internet telephone service with more than 2.5 million users was keen on releasing news often and in bulk … then over the last few months it became radio silence.
Don’t worry. Vonage isn’t going under. At least, not now.
But late last week. Vonage broke the silence, announcing that they’ve hired TBWA\Chiat\Day New York for advertising and PHD for media relations.
“We ran a thorough review and were very pleased with the level of engagement and quality of thinking from everyone that participated,” said Jamie Haenggi, Chief Marketing Officer for Vonage. “TBWA\Chiat\Day and PHD demonstrated exceptional thought leadership, compelling creative concepts and innovative media approaches. We’re delighted to be working with them going forward.”
It will be interesting to see if the new advertising team will mean more (interesting) news coming from Vonage …
“Vonage has a compelling vision for its brand and clearly articulated business plans. We are excited to partner with PHD to deliver strategic and creative ideas that will drive greater growth and results for Vonage,” said Jamie Gallo, President TBWA\Chiat\Day New York.
