USA Today Pans Skype, Loves CallVantage
Source: andyabramson.blogs.com
In a story that started within USA Today that was syndicated by parent Gannet News Service it seems the reviewers experience with Skype was less than desirable. What was interesting is they chose to compare AT&T’s CallVantage to it. saying:
Alas, Skype is flawed compared with other VoIP options, even though they cost more. For example, AT&T’s CallVantage has proved to be extremely reliable. It’s well worth the current price of $30 per month. You can use any ordinary handset to make or receive a call. And CallVantage includes voice mail, Web call logs and other goodies.
Looking at it with editorial eyes, this is the kind of coverage AT&T has to love. USA TODAY is mass market, news mcnuggets. The readers are mobile, affluent and widely diverse. They also are more tech savvy, more male than female and hit people who are on the road with free distribution in hotels and on airplanes. That’s a captive audience.























