BroadSoft, a Gaithersburg, Md.,-based VoIP application platform maker, has cut about a dozen positions, according to a source familiar with the company. The cuts are said to have taken place in its sales, product management and engineering divisions, in both the Americas and the EMEA region. BroadSoft had about 300 employees, so a dozen cuts represents a fairly small percentage. What’s significant is the reasons behind them — sales have started to slow, not just for BroadSoft but for other vendors as well.

Updated: Leslie Ferry, Vice President of Marketing at BroadSoft did confirm that the company had some cuts though she didn’t reveal the exact numbers. She indicated that the company was on track to grow both revenues and margins going forward. Meanwhile, other reports have come in saying that the cuts might be deeper than reported earlier. 

Nearly 10 years old, privately held BroadSoft counts some of world’s largest telecom operators among its customers. The company is estimated to have logged around $60 million in revenues last year and was said to have broken even. It recently acquired the M6 application server business from GENBAND, expressing high hopes for the future. It seems the economy has stopped BroadSoft in its tracks. Notably, Cisco Systems just last week said it planned to shut down its broadband telephony business in Texas, a sign that the demand for VoIP-related hardware might be maturing, too.

Today on the Verizon Policy blog Link Hoewing writes about the results of an academic research paper that looks at the effectiveness of “shaming” corporations into behaving properly. The research examines how companies respond to social pressure related to environmental causes, and shows that companies tend to improve their behavior after receiving poor rankings from independent social ratings agencies.

Hoewing uses that research to argue that self-regulation works, because it is in the best interest of the company to listen to its customers. He brings up the current issues of online privacy, where ISPs have turned to firms such as Phorm or NebuAd to profit by selling advertisements served up based on where a customer surfs:

Interestingly, a couple of years back during the debate on net neutrality, I made the argument that industry leadership through some form of oversight/self-regulatory model, coupled with competition and the extensive oversight provided by literally hundreds of thousands of sophisticated online users would help ensure effective enforcement of good practices and protect consumers.

So far that really hasn’t worked out. There are two problems with this argument for ISP self regulation. The first is that there’s little competition, meaning customers can’t vote with their feet if an ISP is abusing their privacy. Second, there’s no real transparency into who’s using such services, unless an independent agency is able to find out about it.

So, as the ISPs want to offer up their own regulations for handling your privacy online, beware of this line of thinking that says industry self-regulation will work. If carriers could be shamed into doing the right thing, AT&T wouldn’t be helping the government listen in on our phone calls.

Microsoft today unveiled its next-generation Communications Server product that will allow users to replace their existing phone systems with Microsoft’s software. It’s about time Redmond pushed its VoIP offering further. The product, which goes on sale in February 2009, replaces a PBX system with Microsoft’s VoIP software on a server, allowing employees to make calls to any phone number, to make calls from within Microsoft documents and adding audio conferencing.

The VoIP functionality and integration with Microsoft’s SharePoint product is Microsoft’s answer to the challenge Cisco is offering in the unified communications space. It has some nice features, especially the ability to use presence awareness, VoIP and IM on select mobile phones.

It’s funny how the more things change, the more things stay the same: I recall back in 1999 writing about unified communications, which at that time meant a one-stop online shop for emails, voicemails and faxes, with nothing real time about it. Today, we have the ability to connect with people in real-time via IM or VoIP while simultaneously sharing online documents, butwe’re still looking for that one-stop repository for all of our communications.

Microsoft aims to make its programs that one stop, by tying this next generation Communications Server to its SharePoint software. It allows users to see presence and call while within Microsoft programs, meaning employees don’t have to go to a separate presence application to talk or IM about a spreadsheet or Word document. That makes Office the one-stop shop for all communications, including those in real-time.

Cisco is taking a different tack, judging from its recent acquisitions and its CEO’s comments about the opportunity. It plans to create a separate layer of communications services such as IM and VoIP that will sit in the network and work across a variety of applications. If it can be a well-integrated, neutral vendor, it could blow Microsoft out of the water.

When I checked out Google’s blog post Tuesday about its Free the Airwaves project, which aims to convince the FCC to approve the use of the white spaces between the spectrum vacated by analog television channels for broadband access, I saw it offered the ability to phone your Congressman. I thought that was kind of cool, so I clicked through to learn more.

I found myself at the master’s thesis of Fred Benenson — a VoIP-based program called Cause Caller that mixes IP telephony and activism. At the site you can enter your telephone number and Cause Caller makes a VoIP call to one of a randomized list of Congressional reps. So far 11 people have made calls on behalf of the Google campaign, which is exactly where things stood on Tuesday when Google provided the link. On the site Benenson said he funds the project himself, so I wondered if an influx of Google calls might bankrupt him, or if Google had volunteered to help offset costs.

Apparently the answer to both is no, and since few calls have been made so far, Benenson may not have to worry. So far Benenson says his most expensive cause has been an effort to impeach President George W. Bush that generated 1,000 calls, but also says he pays less than 3 cents a minute for VoIP and uses Amazon’s EC2 for his servers and Asterisk for the PBX. The EC2 is the most expensive part of the project, which in total has cost him about $500 so far. Benenson has a day job at Creative Commons, so he’s not looking for a revenue model, and says he doesn’t mind footing the bill so far.

“I keep it alive because it’s a fun hobby,” Benenson says. “I basically did the whole site by myself from the design to the VoIP programming, so I kind of took a long hiatus, but now I’m ramping up and starting to blog about it again. The Google notice is like a shot in the arm.”

Cause Caller strikes me as one of the more interesting ways that technology can intersect with politics, with the potential to make a greater impact than emailing petitions and encouraging voter engagement by texting a candidate’s running-mate announcement.

It isn’t quite earth shattering, but Intel is introducing a technology that could make computers more useful. The company has developed ways to power up PCs remotely, allowing people to, say, retrieve files, according to the Wall Street Journal. Intel calls this Remote Wake, and it will work on forthcoming desktops with a new chipset that will have the new software embedded in the memory. Apparently, this will be much easier to use than the current options.

Intel is working with Jajah, CyberLink, Orb Networks and Pando Networks. Because of Remote Wake, a PC will also be able to make and receive calls over the JAJAH network and wake up from sleep mode to receive a call. This is improvement over the current scenario, where you can’t quite use your PC as your phone, because when it’s in sleep mode, you miss the calls. Pando’s service could deliver video at a dedicated time to a PC after waking it up remotely, an option that could make Pando quite viable as a desktop-oriented content delivery network.

If you are an expert on remote access and have some opinions about Remote Wake, please share your opinions with us.