Source: andyabramson.blogs.com

This story brings back memories for me. When I was cutting my teeth in the PR game in the 70’s when I worked for the Philadelphia Flyers Hockey Central organization one of the papers I used to phone scores into and which had reporters I tried to entice to cover high school hockey was the Doylestown Daily Intelligencer. Many a night I spoke with then sports reporter Mike Gibson with the scores from two high school hockey leagues that his paper covered.

Now fast forward over 30 years and we’re still calling to get coverage, but the difference is we’re doing it for a VoIP company called Junction Networks which has a kick but product called OnSip that I use on the road and love. In today’s paper the company was featured along with their CEO Mike Oeth who has told the story so well, along with one of the company’s customer.

A lot of times the stories we see on VoIP are really announcements. This is a real story in a local paper, in a community where Comcast is king…but where businesses need more than Voice 1.5. Junction Networks delivers a 2.0 experience with SIP…

In a word–positioning.

Source: goebel.net

I always wondered about the power of Comunicano. That’s the marketing communications company of Andy Abramson, one of the most intesting bloggers in the VoIP industry. From some of his blog posts I already had gotten the vague feeling that he must be some kind of mastermind.

Many of my blog posts lead back to information that Comunicano spread. But I could realize that only recently, because Comunicano’s website is nearly empty. No press releases, no list of clients - while Andy, the company’s founder and head, is one of the most influential bloggers in the VoIP industry.

Some weeks ago I wrote how I feel about this situation:

Especially the VoIP area, which became a main focus of this blog, is dominated by blogs of entrepreneurs who have an interest in maximizing their profits. Luca, Andy, David, Alec, Pat and others run great websites, but there you will hardly find tipps on how to hack their companies’ services for free phone calls. They use their blog as a business tool.

Today I realized that my blog is full of Comunicano’s clients: Covad, Entriq, IntelePeer, iotum, Junction Networks, Mobivox, Nokia, PhoneGnome, SightSpeed, TalkPlus, Thomas Howe, Truphone, Voxalot and Vringo. Comunicano has set up a blog with their latest press releases and finally published their list of clients.

Thank you for this disclosure, Andy. I feel better now. It helps me to judge the posts on your blog which often are starting points for my own articles. I would have written these texts anyway because the topics were interesting. But it’s always better to know precisely who is feeding you an information.

Also now it’s easier to get first hand information about these companies without delay. Kudos to Comunicano for interesting and not annoying press relations so far!

I appreciate openness.