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AT&T CallVantage Getting A Makeover?

Source: andyabramson.blogs.com

As if the logo change wasn’t enough a rumor has it AT&T is preparing something to replace their best in class consumer VoIP product CallVantage. No one knows if its better or not, but I’m inclined to think it will be in the direction of ………

This comes on top of the rumor that AT&T is having problems expanding into India…It seems Verizon and their Vodafone relationship via Arun Sarin will be paying some dividends. Some roughly 15 licenses are being awarded for 3G service around what many in the mobile world call the next big market for growth, but the geniuses in San Antonio obviously can’t tell one Chili pepper from the other and are now feeling the heat. Reportedly Verizon won one as did some Russian operators.

Published on December 21st, 2007 under ,

AT&T offers CallVantage phone service on trail basis

Source: voipcentral.org

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AT&T is giving tough competition to local phone companies. AT&T is planning to tie up its publicized Internet phone service, CallVantage with its mobile phone service for three months on trail basis and provide this service at 14 AT&T wireless stores in Portland, Ore, and central New Jersey.

The company will provide the discount package on store kiosks and direct mail and online ads. AT&T Wireless users can add the CallVantage service for $19.99 monthly. If this trial goes well, the company will provide this service outside Southern US local regions.

After acquiring BellSouth, AT&T gave the company sole control of Cingular Wireless, which allows it to easily target customers in its Cingular stores. AT&T has potential to roll out this service and take the place of Verizon in New Jersey and Qwest and Verizon in Portland.

AT&T’s VoIP service will allow customers to make inexpensive phone calls while traveling through internet. Currently AT&T and Verizon, both are offering this service in their regions.

Stephan Beckert, analyst of TeleGeography said

AT&T is worried that the VoIP service would cannibalize sales of its more profitable land-line phone service in the Midwest.

While analyst of Yankee Group, Berge Ayvazian, said

AT&T can shake up the market by leveraging its fabled brand while using the package to cut monthly turnover of both wireless and CallVantage subscribers.

Image Credit: TMC

Via: USA Today

Published on May 1st, 2007 under , , , ,

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