Outsmart and Cellcom Israel Introduce Plug & Talk
Source: www.voip-news.com
Travelers from Israel who will be going abroad needn’t worry about leaving their mobile service behind. Outsmart Ltd. and Cellcom Israel have joined forces to launch Plu & Talk service. The service allows travelers to use their laptop as a mobile phone unit, making and receiving calls and sending and receiving SMS messages.
“The business segment is characterized with customers who are aware, and make use of, all other low-cost communication alternatives while they are abroad.” said Jacob Bros, CEO of Outsmart. “The Plug & Talk(TM) service enables Cellcom Israel to offer its customers a superior solution compared with the other alternatives. We are proud that Cellcom Israel has selected our solution to offer their customers and are happy to cooperate with Cellcom Israel, who is among the first operators in the world to offer this service.”
Plug & Talk uses VoIP communications and is based on Outsmart’s Smart Convergence Platform. It’s preloaded onto a USB device.
“Outsmart’s Plug & Talk will allow our customers traveling abroad to make and receive all their phone calls and access all phone services over the computer, while still using their same Cellcom Israel number,” said Adi Cohen, VP Marketing of Cellcom. “Our strategy is to provide our customers with a holistic set of advanced and affordable services both when they are at home or when they travel abroad. Outsmart’s Plug ‘n Talk(TM) service fits very well with this strategy and we strongly believe it will be a very successful service.”
