Nortel Wants To Make Voice 2.0 Apps Easier to Deploy
Source: andyabramson.blogs.com
Nortel wants to make 2.0 apps easier to deploy within the carrier and enterprise market, or so they are saying today at the Cable Show in New Orleans, LA.
Their new Adaptive Application Engine Software is supposed to make it possible for apps to be deployed faster and more synergistically. Clearly this puts them right at the throat and in the face of Broadsoft and Sylantro, two of the better known app server houses, but also shows they are taking aim at Alcatel-Lucent by coming out with this at the Cable Show?
Why is this important to the cable operators? As I remarked over the weekend about Vonage, and have stated about the cable MSO’s idea of VoIP (Voice 1.5), it’s largely no different than Voice 1.0, except a different source for billing and the wire the service traverses. By introducing the Voice 2.0 app server platform to the cable market Nortel is saying to the MSO’s "you can be better than the telco, offer more than the telcos, sooner than the telcos."
Why target the cable operators? Because cable operators for the most part are offering VoIP using SIP, except in some legacy markets where they sell there version of "Digital Voice," which is really PSTN or Centrex, and even then, the 2.0 stuff could be done at the network operations center more than likely.
