Is Your Home Going Totally Wireless?
Source: alanweinkrantz.typepad.com
I knew there was a trend towards more and more homes going totally wireless - that is no landline phone- every man (or person / child) for him / her-self, but this number really surprised me: according to a story on Telecompetitor, 20% of all homes will be wireless by the end of this year. This story is based on research from Nielsen Mobile.
A few more factoids here.
- The majority of people who have dropped their landline are in lower income-brackets (46 percent have a household income of $50,000 or less), are younger (64 percent of decision makers in wireless substitution homes are in the 18- to 34-year-old age range, compared to 30 percent of the U.S.) and have smaller household sizes of 1-2 people
- As of Q2 2008, 55 percent of cord cutters were renters, compared with 29 percent of total households
- Wireless substitutors use 45% more minutes on their wireless phone when compared to non-wireless substitutors but only pay 10 percent more for their mobile phone service (netting a $33 savings per month in a single-person household, less $6.69 for each additional wireless subscriber)
- Wireless substitutors are less likely than the average wireless subscriber to have satellite TV and more likely to use over-the-air or broadcast TV
- Wireless substitutors are less likely than the average wireless subscriber to have DSL internet and more likely to use a cable modem to access the internet
Are you going totally wireless?
If so, when and why?
Email me: alan at weinkrantz dot com
