AT&T Expands Content Offerings Beyond IPTV

Source: alanweinkrantz.typepad.com

dancingwiththestars_jumbo.jpg

via entertainment.att.net

Kudos to AT&T, who is announcing today the launch of AT&T Entertainment – a new website that lets you watch streaming TV shows and movies on your PC for free.  Any online user in the U.S. – whether or not they are an AT&T customer – can visit the site and watch free online content.

 

AT&T Entertainment has popular content from ABC and NBC Universal (through an agreement with Hulu), CBS Interactive and MTV networks.

 

This launch is part of AT&T’s three-screen strategy to deliver quality video content to consumers across the TV, PC and wireless phone.

Is AT&T disrupting itself?

Yes, and in a positive way.  It is clear that the shift to more web based content makes sense and that offering customers great content, associated with AT&T is a way to keep and grow a customer base.

 

Published on September 10th, 2009 under , , , , , ,





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Source: alanweinkrantz.typepad.com

via entertainment.att.net

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